2024-07-08
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Universal App Campaigns (UAC) is an advertising format launched by Google in 2015 to find more new users for mobile apps. UAC covers Google's products and services with the largest number of users, including Search, Display, YouTube and Google Play App Store, and can be managed on the Google Ads platform. UAC is a type of automated advertising in Google Ads that helps advertisers achieve more app downloads and installations and promote in-app conversions. The innovation of UAC lies in the use of machine learning algorithms to enable the advertising system to automatically identify the best performing ad creative combinations and display them to the most relevant users, thereby achieving the goal of promoting user growth and conversions.
For overseas promotion of mobile apps, Google has always strongly recommended UAC ads. So how to set up and bid for different types of UAC series in Google? UAC ad series are divided into four categories: UAC1.0, UAC2.0, UAC2.5, and UAC3.0. Basically, with each upgrade of a UAC version, the depth of its optimized events will be deeper. So, what are the differences between these four types of UAC ads?