Technology Sharing

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With the continuous development of the economy, the continuous strengthening of network information technology, and the vigorous development of e-commerce and big data have greatly facilitated people's lives. This article mainly explains the meaning of big data analysis and e-commerce marketing, the application of big data analysis in e-commerce marketing, the role of this application, the shortcomings and solutions. Exploring the application of big data analysis in e-commerce marketing has an important impact on the development of the industry.