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Media is like spring rain, moistening everything silently. Hello everyone, I am Mr. Hu from 51 Media Network.

When holding a fashion new product launch in Shanghai, you can invite a variety of media types. Here are some recommended media types and their characteristics:

1. Print Media

newspaper：

• Wen Wei Po: A comprehensive newspaper under the Shanghai Media Group, with intellectuals as its main readers, and in-depth coverage of culture and humanities.

• Xinmin Evening News：One of the most influential evening newspapers in Shanghai, covering news, current affairs, society, culture, entertainment and other aspects, with a wide readership. These newspapers can provide in-depth reports and extensive dissemination for enterprises, and are suitable for publishing new product information, interviews and in-depth analysis.

2. Television Media

• Shanghai Radio and Television：It has multiple channels, such as news comprehensive channel, urban channel, literary channel, etc., covering news, entertainment, culture and other fields. With strong visual communication ability and wide coverage, new product launch conferences can quickly enter the vision of thousands of households. It is suitable for live broadcasts, interview program recordings and other forms of reporting.

3. Online Media

• Portal and news websites：Such as Dongfang.com and Xinmin.com, these websites integrate news information, fashion entertainment, video live broadcast and other functions, with the characteristics of fast transmission speed and strong interactivity. They are suitable for publishing new product information, real-time interactive live broadcast, special reports and other content.

• Social Media Platforms：Such as WeChat and Weibo, these platforms have a huge user base and a highly active interactive atmosphere. They can attract more young consumers' attention by releasing new product previews, live broadcasts, user interactions, etc.

4. Fashion Media

Fashion magazines and websites：

• For example, the official websites or social media accounts of fashion magazines such as ELLE and VOGUE, as well as fashion websites such as Rayli.com and Jiaren.com. These media focus on reporting and commenting on the fashion field and have a high degree of attention and enthusiasm for reporting on new product launches.

• Suitable for publishing new product pictures, fashion matching, designer interviews and other content.

5. Industry Media

Apparel Industry Media：

• Such as industry media such as China Clothing Brand Network and China Fashion Brand Network, these media have keen insights into the dynamics and trends of the clothing industry.

• New product information, industry analysis and other content can be released through these media to enhance the brand’s visibility and influence in the industry.

6. Invitation Method

1. Self-invitation：

• Companies can contact and invite target media to attend new product launches on their own. Before the invitation, they need to prepare for the launch in advance, including venue reservation, schedule, speakers, etc., and write a press release for media interviews and reports.

2. Media invitation agency：

• You can also find a professional media invitation agency to invite you. These agencies have rich media resources and long-established interpersonal relationships, and can provide one-stop media invitation services for enterprises, improving the efficiency and success rate of invitations.

• In summary, when holding a fashion new product launch in Shanghai, you can choose the appropriate media to invite according to the needs of the company and the target audience. By comprehensively using a variety of media forms, you can maximize the exposure and influence of new products.

Build media communication links, jointly construct multi-party value platforms, focus on small and medium-sized start-ups, and provide free customized communication plans.

I am Teacher Hu from Love Communication, and I look forward to working with you in 2024.