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In recent years, live streaming has become one of the most profitable industries in China, and various ways of playing have become more and more mature. However, in overseas markets, especially Australia, live streaming is still a blue ocean. As the main battlefield of social media marketing, Facebook's live streaming function is often overlooked by sellers. So, how to use Facebook live streaming in Australia to promote consumer shopping? This article will give you a detailed introduction.

How to start Facebook Live in Australia?
1. Select live broadcast equipment and set up the live broadcast site
Facebook Live supports live streaming on mobile phones and computers. Mobile live streaming only requires the installation of the Facebook app, which is easy and convenient to operate and can be broadcast anytime and anywhere. However, if you want higher video and audio quality, or need to add advanced features such as graphics cards, it is recommended to use a computer equipped with a separate camera and live streaming software.

In addition, it is crucial to ensure that the video is clear and stable during the Australian Facebook live broadcast. You can use the overseas live broadcast dedicated line provided by OgCloud to ensure a stable network environment. This solution has a real overseas data center and independent IP, unlimited traffic and bandwidth, and can effectively avoid problems such as freezing, frame drops and blurred images, thereby improving the audience experience and increasing conversion rates.

In addition, remember to save the high-definition version of the live broadcast video, pay attention to the picture composition, and reasonably match the mid-shot, close-up and long-shot to show the best effect of the product.

2. Determine the live streaming platform
Sellers can choose to broadcast live on Facebook's public page, group or event. Compared with broadcasting live in a group or event, broadcasting live on a public page has more tools and features. If you post the live broadcast to your homepage, you can also share the live content in a group or event.

3. Select the streaming method
Australian Facebook live streaming sellers can choose one of two ways to push the stream: use a webcam or use live streaming software to push the stream. When using a webcam, you need to enable camera and microphone permissions and select the input device or screen sharing. When using live streaming software to push the stream, just copy and paste the live streaming key into the live streaming software.

4. Create a live post
Before starting a live broadcast, you need to create a post for the live broadcast. The post includes a brief introduction to the live broadcast content, a cover thumbnail with an aspect ratio of 16:9, and a customizable audience range. You can also choose whether to cross-post the live broadcast post to other public pages.

After completing the above four steps, you can officially start your Facebook live broadcast journey in Australia.

Through the above methods, sellers can better utilize Facebook Live in Australia to attract and retain consumers and drive sales growth.